Global writing for public relations : connecting in english with stakeholders and publics worldwide
Author(s)Flowers, Arhlene, A
PublisherNew York: Routledge, 2016
ISBN / ISSN9780415748841
Series
Subjects
  • PUBLIC RELATIONS-AUTHORSHIP
  • PUBLIC RELATIONS
  • PRESS RELEASES
  • MASS MEDIA-AUTHORSHIP
  • INTERCULTURAL COMMUNICATION
  • ENGLISH LANGUAGE-GLOBALIZATION
NotesAppendix: p. 461-478.

Physical Dimension

Number of pagesxxv, 486 p.
Dimension24 cm.
Other desc.ill.

Abstract

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques.--Publisher description.

Table of Content

Preface

About the Author

Part One Going Global in Public Relations

Chapter 1 Exploring the Evolution of English as "Globish"

Chapter 2 Understanding Global Perspectives in Public Relations

Chapter 3 Changing Global Media Landscape and Ethical and Legal Issues

Part Two Developing Intercultural Communication Skills and Sensitivities

Chapter 4 Appreciating Cultural Similarities and Differences

Chapter 5 Decoding Nonverbal Communication and Imagery Worldwide

Chapter 6 Mastering the Fine Art of Storytelling in International Public Relations

Part Three Honing Writing Basics

Chapter 7 Applying Consistency of Style

Chapter 8 Acing Grammar and Punctuation

Chapter 9 Sharpening Editing Skills for Global Audiences

Part Four Generating and Managing News Worldwide

Chapter 10 Crafting Global News Releases for Mainstream and Social Media

Chapter 11 Composing Global Media Kits and Online Newsrooms

Chapter 12 Using Other Media Relations Techniques for Local or Global Campaigns

Part Five Connecting Online and Using External Communication Tools Globally

Chapter 13 Writing for the Internet and Social Media Worldwide

Chapter 14 Shaping Speeches and Scripts

Chapter 15 Controlling Content with Brand Journalism and Corporate-Produced Materials

Part Six Writing International Plans, Reports, and Business Correspondence

Chapter 16 Creating and Presenting Public Relations Plans for Local or Global Markets

Chapter 17 Preparing Global Business Correspondence and Internal Reports

Appendix

Index

Exemplars

Accesssion No.Call NumberLocationStatus
00001/17 659.2 Flo G Library - 7th FloorAvailable